Half of wedding vendors say higher costs of goods, from food to flowers to gas, are driving them to increase their service prices. A growing share of couples are adding cash funds to their wedding registries — some even earmarked specifically to help pay for the wedding itself. But with their surprise wedding winnings, Moore estimates their wedding day will be valued at more than $16,500. Usually, couples who win the free services are asked to promote the businesses on social media, or to appear in their marketing materials online and elsewhere. Now a couple of years after her wedding, Brallier continues to shout out the vendors who gifted her and her husband, Jacob, 26, a dream wedding.

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Persons: Zola, Melanie Moore, Brandon Wallace, —, Moore, Wallace, Wallace's, Emily Forrest, Forrest, Jen Brallier, Jen, Jacob Brallier, Brallier, Jacob Organizations: Savings Locations: Memphis, Zola, Puerto Vallarta , Mexico, Tulsa